In the age of data-driven marketing, understanding your audience on a deeper level has become essential. Advanced customer segmentation is the key to unlocking personalized experiences, better engagement, and higher conversion rates. It goes far beyond traditional segmentation methods by using

Introduction I’ll never forget the moment a student approached me years ago, wide-eyed and overwhelmed, asking how to tackle a business administration project in a world buzzing with new technology. That conversation, back in 2019, sparked my passion for guiding students through the ever-ch